Road Safety

Traders-Insurance.com motor trade insurance comparison are proud to support the road safety charity, Brake. Brake aim to raise awareness through the media about the importance of road safety. In addition to this, Brake do work in communities across the country and provide support to the victims and families of road traffic accidents.

About Brake

Some of the work that Brake does includes –

  • Providing an expert helpline and supportive literature for victims of bereaved and seriously injured victims of road traffic accidents. Brake supports more than 500 families each year and the police give their literature to families after a road death
  • Encouraging people to make the Brake Pledge in order to improve safety on the roads and cut down the number of accidents.
  • Organising the Giant Walk event for primary schools to celebrate walking and encourage drivers to slow down.
  • Campaigning for road safety policies and spreading awareness of road safety through the media

You can find more information about Brake and the work they do by visiting their website at brake.org.uk

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  • Slow – Speed is a critical factor in all road crashes and casualties: the faster you drive, the less time you have to stop in an emergency, and the harder you hit. Fast traffic often makes people afraid to walk or cycle. Lowering traffic speeds to 20 mph around shops, schools and houses creates a safer road environment, reducing pedestrian and cyclist casualties by around 40%
  • Sober – 13% of all road deaths in Great Britain involve a driver who is over the drink-drive limit.4 For every four deaths where the driver is over the limit, one more death happens where the driver has drunk alcohol but is within the current law.
  • Secure – In a crash at 30mph, a back-seat passenger is thrown forward with a force of 3½ tons – enough to kill the person in front. This is why wearing a seatbelt is vitally important for the safety of everyone in the car.
  • Silent – Drivers talking on phones are four times more likely to crash, whether on a hands-free or hand-held phone. Their crash risk remains higher than normal for up to 10 minutes after the call has ended.
  • Sharp - A quarter of drivers have not had an eye test in two years. This means that there a huge number of drivers on the road who may not be able to see well enough to drive safely.
  • Sustainable – Driving less means less harmful pollution. Going by bus or train produces 6-8 times less CO2 than driving, on average. Walking or cycling produces none.

 

Checking a vehicle is fit for driving

Traders-Insurance.com are happy to announce that we have partnered with leading road safety charity, Brake. Brake aim to raise awareness through the media about the importance of road safety. In addition to this, Brake do work in communities across the country and provide support to the victims and families of road traffic accidents.

Facts about tyres and seatbelts

  • In a crash at 30mph, a back-seat passenger is thrown forward with a force of 3½ tons – enough to kill the person in front.
  • Three-point seat belts mean you’re 50% less likely to die in a crash.
  • The most common vehicle defect contributing to fatal crashes is illegal, defective or under-inflated tyres. Check tyre pressure once a month, and replace tyres when the tread depth reaches 3mm.

Tips for making your vehicle safe to drive

  • Check all seatbelts are working properly
  • Check tyres are properly inflated before every journey, especially during harsh weather conditions
  • Always be sure to have seatbelts checked following accident

Don’t be distracted by your mobile

Traders-Insurance.com are happy to announce that we have partnered with leading road safety charity, Brake. Brake aim to raise awareness through the media about the importance of road safety. In addition to this, Brake do work in communities across the country and provide support to the victims and families of road traffic accidents.

Facts about mobile phones

  • Drivers talking on phones are four times more likely to crash, whether on a hands-free or hand-held phone. Their crash risk remains higher than normal for up to 10 minutes after the call has ended.
  • One large-scale study found texting drivers were 23 times more likely to crash than a driver paying full attention.
  • A Brake and Direct Line survey found drivers aged 25-34 had the most dangerous mobile-phone habits.
  • Drivers in the 25-34 age bracket account for 42% sent or read texts while driving at least once a week
  • 31% of drivers in this age bracket also  used apps or went online while driving at least once a week

 

Tips to avoid being distracted by your mobile phone

  • Consider leaving your phone at home for shorter journeys
  • Put your phone on vibrate or silent
  • Do not read any texts while you’re driving
  • Put your phone in your glove box and use it only for emergencies

 

Make sure your vision is perfect

Traders-Insurance.com are happy to announce that we have partnered with leading road safety charity, Brake. Brake aim to raise awareness through the media about the importance of road safety. In addition to this, Brake do work in communities across the country and provide support to the victims and families of road traffic accidents.

Facts about vision

  • 1 /4 of drivers have not had an eye test in two years.
  • Estimated annual cost of poor driver vision: 2,900 casualties, £33 million.

 

Making sure your vision is good enough to drive

  • If you find that you’re unable to read number plates clearly of find that your vision is poor at long distances then you should get your eyes tested immediately
  • Glasses can be a distraction when you’re driving so you might consider switching to contact instead
  • You should always get your eyes tested by a professional and make sure you get glasses/contacts that are comfortable for you.

 

Read more about the Brake Pledge

 

The Brake Pledge includes six main points –  Slow, Sober, Secure, Silent, Sharp and Sustainable. To read more about the Brake Pledge click here

Traders-Insurance.com are happy to announce that we have partnered with leading road safety charity, Brake. Brake aim to raise awareness through the media about the importance of road safety. In addition to this, Brake do work in communities across the country and provide support to the victims and families of road traffic accidents.

We are happy to be supporting Brake’s Road Safety Week, which is running from 21st - 27th November. Road Safety Week aims to raise awareness in communities about the importance of road safety and gives key information on how we can all be safer whilst on the roads.

Below is a quote from Brake community manager, Dave Nichols about our involvement in Road Safety Week and what the aims of the campaign are.

Dave Nichols, community engagement manager for Brake, said: “We’re delighted Traders-insurance.com is getting involved with Road Safety Week and strengthening Brake’s campaign for safer roads. We’ve designed this year’s theme to be action-orientated. Everyone – individuals, businesses, schools and community organisations – can make and share the Brake Pledge. Brake is working for safe, sustainable, healthy and fair transport. Brake supports a vision zero approach, which places the emphasis on systems to save lives and the planet, such as 20mph limits in towns and segregated routes for people on foot and bicycles. We know it is challenging to change road users’ behaviour and humans make mistakes and some knowingly take risks. However, the deaths and injuries are happening right now, this week, and everyone can do their bit today by spreading awareness of the vital importance of the Pledge rules: slow down; never drink or take drugs or use a mobile when driving; always wear a seat belt; get eyesight tested; and minimise driving.”

Why take part?

Employers, especially those with staff who drive for work, can play a vital role in reducing devastating road casualties and making roads safer for everyone, while improving their reputation, morale, and reducing costs. Getting involved in Road Safety Week is a great way to do this. You can engage staff in key road safety issues and encourage them to commit to safe and sustainable travel. For companies with employees who drive for work, reducing the risks your staff face is crucial in controlling costs and delivering on duty of care. Promoting road safety can also be part of any organisation’s corporate social responsibility work, helping you to establish the organisation as one that cares about staff, customers and local people.

What can you do?

There are endless possibilities of how companies can get involved in Road Safety Week. Here are some ideas that have proved to be effective in past campaigns –

  • Run a road safety quiz for staff or customers based on the Highway Code. Use the Road Safety Week website and Brake’s road safety fact pages for more info.
  • Sponsor a giant Road Safety Week banner to be displayed in your community. Order before 30 October by calling 01484 550 064 or emailing corporate@brake.org.uk. Brake may be able to arrange a local site to display the banner, or you can put it up on your own building, and it’s yours to keep afterwards.
  • Offer staff volunteering time to help road safety activities organised by the local authority road safety team or emergency services.
  • Support or initiate a campaign in the local community for improved road safety and sustainable travel, for example, lowering speed limits, improving speed enforcement, or investing in safe walking and cycling paths

Find out more

To find out more about Brake’s work with companies, and the training and resources we provide through our low-cost Brake Professional membership scheme, email Ellie and Zari’a at professional@brake.org.uk.

The danger of drink driving

Traders-Insurance.com are happy to announce that we have partnered with leading road safety charity, Brake. Brake aim to raise awareness through the media about the importance of road safety. In addition to this, Brake do work in communities across the country and provide support to the victims and families of road traffic accidents.

Facts about driving under the influence

  • 13% of all road deaths in Great Britain involve a driver who is over the drink-drive limit.
  • For every four deaths where the driver is over the limit, one more death happens where the driver has drunk alcohol but is within the current law.
  • 25 lives would be saved every year, and 95 people would escape life-changing injuries, if the legal drink-drive limit in England and Wales were lowered to 50mg blood/100ml alcohol.
  • Drivers with even 20-50mg alcohol per 100ml of blood are three times more likely to die in a crash than those with none. That’s why Brake calls for a 20mg/100ml limit, and asks everyone to pledge not to drink even a drop before driving.

Tips for staying sober behind the wheel

  • Don’t drink any alcohol when you know you’ll need to drive
  • Try to limit your drinking when you know you’ll be working the next day. It is possible to be over the limit from drinking the night before
  • Drugs can impair your ability to drive as much, if not more than alcohol so avoid them altogether.

 

Why you need to cut down your speed

Traders-Insurance.com are happy to announce that we have partnered with leading road safety charity, Brake. Brake aim to raise awareness through the media about the importance of road safety. In addition to this, Brake do work in communities across the country and provide support to the victims and families of road traffic accidents.

 Facts about speeding

  • Speed is a critical factor in all road crashes and casualties: the faster you drive, the less time you have to stop in an emergency, and the harder you hit
  • Fast traffic often makes people afraid to walk or cycle. Lowering traffic speeds to 20mph around shops, schools and houses creates a safer road environment, reducing pedestrian and cyclist casualties by around 40%.
  • Speed contributes to over a quarter of fatal crashes in the UK.
  • There is a 40% reduction in casualties in 20mph zones.

Tips for cutting your speed down

  • Always check your speedometer to make sure you’re under the speed limit
  • Take a breath and remember that your safety and that of other road users is the most important thing
  • Try to keep a good schedule so there’s no need to speed

Having a speeding conviction is also very harmful if you ever want to start a business in the motor trade since getting insurance with convictions can be a challenge.

Read more about the Brake Pledge

The Brake Pledge includes six main points –  Slow, Sober, Secure, Silent, Sharp and Sustainable. To read more about the Brake Pledge click here and use the password brakepledge