Having a successful business relies heavily on having a successful online presence these days where most people turn to the internet to find services local to them. Your motor trade website will usually be the first impression potential new customers get of your business and it is vital that your website conveys who you are and what you do in a clear and concise manner in order to grab the browsers eye and ensure that they come to you for the services they need.

Here we will look at 5 things that you simply must include on your motor trade website as once you have the essentials; the rest of your website can slot in around them.

1. About Us

It is a good idea to include a section which lets clients know a little about your business; who you are and where you came from. Knowing a little about the people that they are thinking about doing business with will put new customers at ease and give your business a more personal feel.

2. Clear definition of the services you offer

You need to be clear about what it is exactly that you do in order to ensure you are not wasting your customer’s time or yours dealing with enquiries for services that you do not offer. You can add different pages to your website for each service so that they are set out in clear, easy to understand sections such as section on what your motor trade insurance covers you to do, as some traders insurance policies differ wildly as to what you are able to do.

3. Where to find you

Having your location on your website is an absolute must so that new clients know if they can even get to your premises. You will also find that you will need to add your locations for your SEO in order to appear in a google search of your local area.

4. Contact details and enquiry form

Again, this is an absolute must or how will new clients know how to get hold of you? The addition of an enquiry form makes it more likely that people stopping on your website will get in touch as they have the form right in front of them and you can then contact them at a convenient time.

5. Links to social media

Having social media accounts for your business can help you reach a wide pool of potential clients and should be included in any advertising strategy. You should link these profiles to your motor trade website so that people are easily directed from one to the other and it makes sharing your website content on social media much easier.

With all these items on your website, you should be providing all the information potential clients need to be able to learn what they need to in order to see how great your business is.